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Photo credit: jechstra licensed under CC BY-NC-ND 2.0

By Daniel Fink, MD, Chair, The Quiet Coalition

The answer is yes! Well, at least in the European Union (EU), that is. Some folks like to mock the EU and its many regulations as “the Nanny State,” but we think that regulations protecting the public from harm–be it financial harm, damage to the environment, or harm to their health–are a good thing. So new EU regulations governing vacuum cleaner noise and power consumption are good for those living in Europe and likely will have an impact on this side of the Atlantic Ocean, too.

Noise is a ubiquitous health hazard, causing hearing loss, tinnitus, and hyperacusis. Research shows that most Americans get too much noise every day and certainly appliance noise contributes to the total daily noise dose. Excessive noise exposure accounts for the recently reported high rate of noise-induced hearing loss in American adults. Quieter vacuum cleaners will help reduce the total daily noise dose.

We know that the Trump administration and Republican politicians believe in the free market, not in regulation. They like to use the pejorative phrase “job-killing regulations.” But it’s clear from past experience that regulations that benefit consumers and the environment will lead to increased sales, and increased jobs, in the United States and worldwide.

American companies ignore international regulations and international standards at their own peril. In the appliance market, this already happened with dishwashers, where over the last several years Bosch and other European manufacturers have a foothold in the American market which they gained by manufacturing and marketing quieter dishwashers. It’s happening with airplanes, where Airbus has stolen market share from once-predominant Boeing by producing quieter and more efficient planes. It happened with air conditioners, where Mitsubishi has taken the technological leadership away from Carrier, the inventor of air conditioning equipment.

We don’t think most people will rush out to buy quieter vacuum cleaners to replace their machine if it is working well, but when it comes time to replace it anyone wanting quiet–and particularly those with pets, autistic children, or elderly people at home–will choose a quieter and more energy-efficient European vacuum cleaner over its American-branded competitors.