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Photo credit: Harley-Davidson

by David M. Sykes, Vice Chair, The Quiet Coalition

We’re written several times about the transportation revolution that is happening in two-wheeled, four-wheeled, and even 16-wheeled vehicles. Last week, Harley-Davidson—long famous for its loud, rumbling “hogs” favored by serious bikers—announced the launch of their first “electric hog” priced at $30,000.

Clearly they don’t expect to sell many at that price! But it’s an important step for Harley-Davidson. Says one company spokesperson, “[a]fter 115 years we’ve had to reinvent ourselves a number of times, and this is just the next step in continuing the legacy.”

Harley is playing catch-up to young startup motorcycle companies that already have launched quieter electric motorcycles, not to mention all kinds of scooters in the U.S. In fact, it’s planning on expanding it’s offerings with a couple of all-electric bikes aimed at urban use.

Those of us who grit our teeth whenever we hear a Harley, or a bunch of Harleys, blow by us will definitely be pleased to know that the company is at least making a try.